If you have reservations, by the way, I’m with you. Number two is a different beast and depends on where you stand in the great gate debate (and that debate is more top-of-mind than ever). Just take the banner at the top and put the actual title of the webinar on it instead of using it as an ad space. Then why bother asking me? Oh, it’s because your routing rule won’t work otherwise. Because I’m sure 90% of your attendees are from outside the US. Oh wait, let me just select Azerbaijan from this endless country drop down. And you need my business phone number why? So your friendly SDR can blow up my phone?.Seriously, you need my job title, my job role, & my job function? Isn’t this the same question asked three different ways? Only that won’t happen if your reader can’t find the title in the first place. But I do have data that shows great webinar topics can boost attendees by a factor of 12.2x. I’m not the first to tell you that attention spans are short. It’s not immediately clear what the webinar is about.Yes, it’s not as terrible as the typical before picture of an Invisalign ad but here are two major mistakes: On first glance, did you think “why, it’s not that bad”? Ah, the low standards we have. (Brands & names obfuscated to save everyone’s face.) If your reaction is like Kristen Bell’s above that just shows your good marketing taste.Īre you ready to revel in a snarky takedown of a bad before picture? In fact, I invite you to stare at the feeble webinar landing pages below. Trying to pull your eyes away while you chastise yourself for this unsavory attraction to clickbait? Ever caught yourself staring at the before & after picture in a cheap ad?
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